in the brain". Although Dawkins said his original intentions had been simpler, he approved Humphrey's opinion and he endorsed Susan Blackmore's 1999 project to give a scientific theory of memes, complete with predictions and empirical support.

Etymology

The term meme is a shortening (modeled on gene) of mimeme, which comes from Ancient Greek mimema (u?u?u?; ), meaning 'imitated thing', itself

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