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have reached an all-time high in importance as the internet is now a plethora of reviews (synonymous with testimonials). Websites such as Yelp!, Google Maps, TripAdvisor, and many more have become 'go to' places for individuals who are seeking other customers reviews/testimonials about a particular business. To put the growth of this industry into perspective, for example, Yelp.com's growth alone can be noted: Yelp.com has more than 71 million

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