is counterproductive--leading to a 10% to 20% drop in time spent on site--the advertising effectiveness among the remaining non-ad-block users was approximately 190% higher. This indicates that ad-blocking acts as a self-filtering mechanism that increases the value of the remaining audience segment for advertisers.

User experience

Ad blocking software may have other benefits to users' quality of life, as it decreases Internet users' exposure to advertising and marketing industries, which

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