1.Previous
3.Next

scientific and technological innovations, an expansive sales strategy geared largely toward external domestic and international population centers, and a pioneering integrated marketing plan that focused on a single core brand, Budweiser, making it the most successful nationally-distributed beer of the pre-Prohibition era."To build Budweiser as a national beer, Busch created a network of rail-side ice-houses and launched the industry's first fleet of refrigerated freight cars. However, throughout his life, he jokingly referred to his beer as

1.Previous
3.Next