conceived by the promotions department at ATV, with the implementation of the branding differing from region to region, thus it was always transmitted locally and never provided on a network feed. ATV provided different animations each season, to update what was available to each company. Most regions would use their own station announcers during Watch It! airtime.

Shortly after the start of new franchises in 1982, some ITV stations raised concerns that Watch It! had not gone far enough to address previous concerns. Central's