(the first Roman colony north of the Alps, which became Provence).

An alternative suggestion, put forward by Ephraim Avigdor Speiser in 1936, derives the term from Hurrian Kinahhu, purportedly referring to the colour purple, so that "Canaan" and "Phoenicia" would be synonyms ("Land of Purple"). Tablets found in the Hurrian city of Nuzi in the early 20th