It has outlasted competitive vehicles such as the International Harvester Travelall, Jeep Wagoneer, and the Ford Excursion. The latest competitor is the extended-length Ford Expedition EL, which indirectly replaced the Excursion.

The Suburban as of today is a full-size SUV (upgraded to extended-length from 1967 onward to make room for the then-new K5 Blazer that debuted in 1969) with