representative face-to-face survey using identical questions. This survey, with 1026 respondents, was conducted using quota sampling methods by the well-known survey firm GfK in April 2011. Tests from its field division and by ourselves indicate that its demographics are nationally representative.

Results

Analysis of the survey revealed seven classes: a wealthy "elite"; a prosperous salaried "middle class" consisting of professionals and managers; a class of technical experts; a class of 'new affluent'

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