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doing the best is the one that allows its citizens to do so, whilst avoiding infringing on the opportunity of future people and people in other countries to do the same. In effect it operationalises the IUCN's (International Union for Conservation of Nature) call for a metric capable of measuring 'the production of human well-being (not necessarily material goods) per unit of extraction of or imposition upon nature'. The IUCN is an international organization working

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