rock era, Interscope was in the business of signing new artists and could - as Iovine puts it - 'move on a dime.'"

Based in Los Angeles, California in the Westwood neighborhood at an office building on 10900 Wilshire Boulevard, Interscope was run by "music men". It was a departure from the music industry practices of the 1970s and 1980s, when labels traditionally appointed lawyers and promotion executives to