Juul. Juul Labs, Inc. was founded on May 22, 2015. The Juul electronic cigarette was introduced by Pax Labs in June 2015.

In July 2017, Juul Labs was spun out of PAX Labs as an independent company, with Tyler Goldman, former CEO of PAX Labs, named as CEO of Juul after the spin-off. In December 2017, Goldman was replaced by Kevin Burns. Co-founder James Monsees worked as Chief Product Officer and board member