displays to draw in customers. It also offered a money-back guarantee, although it accepted only cash into the 1950s. The store also produced its in-house made-to-measure clothing for both men and women, assembled in an on-site factory.

In 1875, Macy took on two partners, Robert M. Valentine (1850-1879), a nephew; and Abiel T. La Forge (1842-1878) of Wisconsin, who was the husband of a cousin. Macy died in 1877 from inflammatory kidney disease