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popularized the candy by boxing it and selling it in Atlantic City. Fralinger's first major competition came from candy maker Enoch James, who refined the recipe, making it less sticky and easier to unwrap. James also cut the candy into bite-sized pieces, and is credited with mechanizing the "pulling" process. The candy was also sold mail order; in 1926 sheet music was commissioned by James with the title "Send Home Some Taffy Today!" The Glaser family acquired James' stores

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