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iPod and planning Apple's audio product strategy. His idea for a small hard disk-based music player and an online-store-for-music had caught Steve Jobs's attention. During that time, he created the concept and initial design of the iPod. He was then hired by Apple to assemble and run its iPod & Special Projects group in April 2001. He was tasked with overseeing the design and production of the iPod and iSight devices.

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