in 2019.

Brand and marketing

Waitrose sponsored Reading Football Club from 2008 to 2015, and the England cricket team for three years from 2013 to 2016.

In March 2010, Waitrose released a series of adverts, in print, online, and on national television, featuring celebrity chefs Delia Smith and Heston Blumenthal.

Waitrose Duchy Organic

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