form of the iPad) toward a phone. Apple created the device during a secretive collaboration with Cingular Wireless (later renamed AT&T Mobility) at an estimated development cost of US$150 million over 30 months. According to Jobs in 1998, the "i" in "iMac" (and later "iPod", "iPhone", and "iPad") stands for internet, individual, instruct, inform, and inspire.

Apple rejected the "design by committee"