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<p>in support of each element. The purpose is to ensure they address all the issues of the case and to make certain that meeting one element does not require undercutting the evidence in support of another.</p>

<p><big>Theme and theory</big></p>
<p>These messaging tools bring force and greater direction to the evidence.  The theme is a sound bite that encapsulates logic or emotional force of the attorney's case.  The theory of the case is a logical description of events that the attorney wants the judge or jury to adopt as their own perception of the underlying</p><p>
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