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- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
* Body - further explanation, statistics, background, or other details relevant to the news.
* Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
* Close - in North America, traditionally the symbol "-30-" appears after the boilerplate

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