Twitter is also a useful tool for author-fan interaction and update announcements. There are a variety of Twitter hashtags now in use for the web serial community. Facebook integration is also popular, with Facebook fan pages for web serials or web serial authors as well as character accounts.

Authors use social media platforms primarily for marketing, publicity, and making contact with readers. They tend to adopt a multi-layered approach to self-presentation, with the lines between their "public" and