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<p>or unobservable factors. Observed factors can be statistically controlled (e.g., through <a href="page.php?w=regression_analysis">regression</a> or <a href="page.php?w=Matching_%28statistics%29">matching</a>), but any estimate of the ATE could be <a href="page.php?w=confounding">confounded</a> by unobservable factors that influenced which units received the treatment versus the control.</p>

<p><big> Formal definition </big></p>
<p>In order to define formally the ATE, we define two potential outcomes :  is the value of the outcome variable for individual</p><p>
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