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Controller of Children's Programmes, Lewis Rudd, suggested a different approach to the presentation method. As a result, the Central Promotions Department came up with the initial concept for Children's ITV. The rebrand was devised, and links between programmes were pre-recorded using presenters drawn from the constituent programmes. The networking arrangements were similar to those already in place for the transmission of schools programmes, and the links were played out from Central and the component programmes came from the supplying companies.

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