and TV commercials that Beyoncé will appear in, as well as a more unorthodox 'creative fund' for any future projects Beyoncé chooses to take on. The collaboration between Beyoncé and Pepsi has been described as a high-profile example of an explicit celebrity endorsement, in which a long-term partnership is used to promote both the brand and the performer.

An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing