Jr., became an executive at the new company, Vivendi Universal, but the Seagram company effectively lost control of its entertainment businesses. Meanwhile, the beverage division--the core of Seagram -- was acquired by Pernod Ricard (39 per cent) and Diageo (61 per cent) for $8.15 billion.

In December 2001, Bronfman announced he was stepping down from an executive capacity at Vivendi Universal, but remaining as vice chair of the board.

In 2002, Bronfman joined

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