the prior knowledge of the Debenhams board. Sports Direct International stated at the time it intended to be a supportive share holder. The Debenhams board responded by stating they were open-minded with regard to exploring operational opportunities to improve its performance. Sports Direct International sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.6%.

In December 2016, Sports Direct International agreed to sell the remaining international rights to its Dunlop brand to Sumitomo Rubber Industries