(jsp), could not keep up with the speed of development of MySpace and cfm. For example, users could customize the background, look and feel of pages on MySpace.

MySpace originally gained users because of how easy it made communication with other users. Before MySpace debuted, many people communicated online through instant messaging or IM. However, MySpace got so popular that people started to use MySpace to message people even more than IM. This was especially true in bigger cities