use of logo and type on the cover without an illustration, and color-coding the covers by genre.

In 1935, British publisher Allen Lane, investing his own capital, initiated the paperback revolution in the English-language book market by releasing ten reprint titles to launch the Penguin Books imprint. They adopted many of Albatross's innovations, including a conspicuous logo, using only type on the cover, and color-coded covers for different genres.

The

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