described the new town as consisting of four small districts, "named after the hills on which they stand, Mount Ephraim, Mount Pleasant and Mount Sion; the other is called the Wells..."

In the 1680s there was a building-boom in the town: carefully planned shops were built beside the 175 yd Pantiles promenade (then known as the Walks), and the Mount Sion road, on which lodging house keepers were to build, was laid out in small plots. Tradesmen in the town dealt in the luxury goods demanded by their patrons,