The initiative includes a marketing agreement and the formation of SodexhoMAGIC, LLC, a new joint venture that is 51 percent owned by Johnson.

In 2007, Sodexho launched its catering arm in United Kingdom schools, using the brand name "For you...".

In 2008, Sodexho changed its name to Sodexo, dropping the h in order to make the name easier to pronounce in many languages worldwide.

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