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did not exist then.

McLuhan himself suggests that the last section of his book might play the major role of being the first section:

The last section of the book, "The Galaxy Reconfigured," deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue.

Oral tribe culture

The oral tradition is not dead. In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes

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