in The Strand. Paget's illustrations helped form the popular image of Holmes. With the serialisation of Doyle's The Hound of the Baskervilles, sales reached their peak. Readers lined up outside the magazine's offices, waiting to get the next installment. Doyle also wrote other stories that were published in The Strand Magazine.

A number of short stories by Agatha Christie were first published in The Strand in the UK, such as the Hercule Poirot stories collected