According to Rob Cain of Forbes, "Khan is the biggest and most revered figure [in India]", and Khan's fan following is one of the largest in Bollywood.

The announcement of the list was celebrated by a black tie gala at the Time Warner Center in New York City on May 4, 2010. Time readers contributed to the selection through an online vote of over 200 finalists.

Another black tie event was held in New York City on April

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