build on the popularity of its gasoline brand. Later in 1991, the name was changed to Total, when it became a public company listed on the New York Stock Exchange. In 1991, the French government held more than 30 percent of the company's stock but by 1996 had reduced its stake to less than 1 percent. In the period between 1990 and 1994, foreign ownership of the firm increased from 23 percent to 44 percent.

Total continued to expand its retail presence in North America