music in the 1960s and the cutting edge, "new wave" music in the 1970s.

In 1978, Ted Turner, then operator of WTCG in Atlanta, Georgia, wanted to use the call letters "WTBS" (for Turner Broadcasting System). Although call letters are not technically for sale, Turner and WTBS worked out a stratagem whereby Turner gave a $25,000 donation to WTBS with an agreement that