and providing representation of the sport to major sponsors, the media and FIFA.

The next four years would see this growth consolidated by further progress both on and off the field. By 2004, some 17 nations had entered teams, contributing to vastly expanded television coverage of beach soccer and unprecedented demand from promoters in more than seventy countries looking to stage events. This growing interest has enabled BSWW to secure sponsorship deals with international companies such as Coca-Cola,