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<p>degree of complementarity, however, does not have to be mutual; it can be measured by the <a href="page.php?w=Cross_elasticity_of_demand">cross price elasticity of demand</a>. In the case of video games, a specific video game (the complement good) has to be consumed with a video game console (the base good). It does not work the other way: a video game console does not have to be consumed with that game.</p>

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<p>In <a href="page.php?w=marketing">marketing</a>, complementary goods give additional <a href="page.php?w=market_power">market power</a></p><p>
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