and Imperial by Chrysler. Automakers often included a convertible body style as an available body style in a model range.

Convertibles in the U.S. market peaked in sales around 1965, and fell in popularity over the next five years. Optional air conditioning was gradually becoming more popular, and the availability of sunroofs and T-tops limited the appeal of the open body style. Noise, leaks, and repairs associated with fabric tops also contributed to issues that many customers had. The