equivalent to diminished consumption. The very contrary is the truth." When studying the increase in energy consumption due to coal burning, Jevons initially presented the idea of rebound effect in academic literature in 1865. As a result, the notion became known as the 'Jevons paradox.' Subsequent scientific study had not been mainstream until the 1980s; once economists adopted Jevons' theories due to global oil crises and growing global warming fears.

Although the concept of rebound effect was