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<a accesskey="3" href="page.php?w=Authority_bias&amp;p=2">3.Next</a>
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<p><b>Authority bias</b> is the tendency to attribute greater accuracy to the opinion of an <a href="page.php?w=Authority_%28sociology%29">authority</a> figure (unrelated to its content) and be more <a href="page.php?w=social_influence">influenced</a> by that opinion. An individual is more <a href="page.php?w=Social_influence">influenced</a> by the opinion of this authority figure, believing their views to be more credible, and hence place greater emphasis on the authority figure's viewpoint and are more likely to <a href="page.php?w=Obedience_%28human_behavior%29">obey</a></p><p>
<a accesskey="3" href="page.php?w=Authority_bias&amp;p=2">3.Next</a>
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