ITNO, or In the Name Of, was a British record label owned by Sony Music Entertainment and founded by singer Lily Allen, which existed from 2011 to 2014.

Background

Allen started work on the label in 2009, when she announced that she would take a break from recording her own music, and that she wanted to set up her own label as she was disillusioned with the music industry. She said: "I'm setting up a record label at the moment,

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