Lose It! is an American health and wellness mobile app developed by FitNow, Inc. The app generates calorie budgets for users by tracking weight, exercise, food and calorie intake, and personal goals, primarily to assist them in achieving weight loss.

History

Lose It! was developed in Boston and debuted in 2008. The app and its associated company were founded by J.J. Allaire, Charles Teague and Paul Dicristina.

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