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Puma SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.

The company was founded in 1948 by Rudolf Dassler (1898-1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler

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