Taino Adrian Lopez (born 1977) is an American self-help guru. Lopez went viral in 2015 for an advertisement for his online business course, in which he showed off a Lamborghini while also chastising materialism in favor of knowledge.

In 2019, Lopez co-founded the investment firm and holding company Retail Ecommerce Ventures, which acquired intellectual property of brick-and-mortar stores on the decline. It