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An infomercial is a form of television advertisement that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often programlength commercials (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as "paid

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