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is any DRTV commercial that is two minutes or less in length. Long-form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long-form" infomercial media is 28 minutes, 30 seconds in length. Long-form is used for products that need to educate the consumer to create awareness and typically

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